Valera - Hotelympia 2006
We have worked with Valera for many years, starting when they supplied a range of commercial microwave ovens with other catering equipment. Now they are a major equipment supplier, covering most aspects for the catering industry, including a refrigeration range that extends their supply to retail environments.
The stand design concept was based on graphic banner backdrops that reflected the product catogories - cook, wash and refrigeration. That simplicity was complicated by the diversity of the ranges, combined with the fact that the stand was split across the hall gangway - and the exhibition rules didn't allow us to physically link the 2 stands!
A busy stand with cookery demo, working equipment and hospitality, electrical and plumbing services needed careful planning.